PR for Impact



insiderPR helps visionary founders and investors across Africa and the Middle East tell their stories to the world. We generate visibility and connect you with global investors, media and influencers.

Based between Washington DC, Lagos and London, we have decades of experience in media, thought leadership, and investing in emerging markets.

We have pioneered a WRITE – SPEAK – MEET model, which we feel are the core pillars of PR.

We’re committed to delivering meaningful outcomes for our clients and are razor-focused
on tangible results.

it works




Real Growth
Real Results


We want clients to write and be written about. We do this several ways:

Media Mentions

Profiles, features & commentary in media platforms

Thought Leadership


Ideating, drafting & placement of editorials

Branded Content

Self-published blogs & articles on your company blog, LinkedIn, and Medium

Crisis Communications

Working with you to develop a timely and robust crisis management strategy, with implementation.

Press Releases

Drafting, distribution, and follow-up with journalists

Social Media

Strategy and account

Media Liaison​

Fielding interview requests, managing relations & requests from the press


We want our clients to be leading voices in their industry. Not only do we get clients center stage at leading global industry conferences, we also provide:

Speaking & moderating opportunities

Speaker briefings and coaching

Podcast and webinar speaking opportunities

Convening audiences for high profile events


We have an unparalleled network and can facilitate introductions that move the needle for our clients’ businesses.

Our team has helped guide over $2 billion of investment into 30+ African markets, and advised everyone from leading entrepreneurs to Fortune 500 companies. From Lagos to Jeddah, Lusaka to Cairo, we understand the markets our clients live and work in and can add value from day one.

We host private dinners and events that bring together investors and entrepreneurs to discuss common challenges, present opportunities and strengthen the entrepreneurial ecosystem.



350+ Media Mentions

80+ Speaking Opportunities

17,000+ Network Database

Clients Featured In

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John Nikolaou

Director of Operations and Finance

John is the Director of Operations and Finance at insiderPR. He is also the founder of a natural resource research and advisory firm with experience operating in several African markets. He has previous experience in the US energy sector and natural resource policy. John holds a BA in Government and Natural Resource Management from Claremont McKenna College.

Wole Olayinka

Assistant Account Manager

Wole is an Assistant Account Manager at insiderPR. He is also a writer and communications specialist, and has spent the last 4 years supporting communications and delivering engaging content for African businesses and entrepreneurs. His writings on technology in Africa have appeared in NextBillion, African Arguments, TechCabal, and Magnitt.Wole holds a Bachelor of Laws from Olabisi Onabanjo University in Nigeria.

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Adjoa Kwakye

Account Manager

Adjoa is an Account Manager at insiderPR. She has 3 years combined experience in financial services and is also a co-founder of 2 startups in Ghana’s food & beverage space. Adjoa holds an MBA in International Business from Hult International Business School and a BSc from Ashesi University College.

Olga Balangala


Olga is an Associate at insiderPR. She has 8 years combined experience in events, TV/Film/Radio production, marketing and research across different industries. She is an award winner and Tropics Magazine Top 500 African-Doer. Olga holds a Bachelor of Arts from the University of Johannesburg majoring in Sociology, Strategic Communication and Information Management.

Nosike Nwigene

Digital Communications Manager

Nosike is a Digital Communications Manager at insiderPR. He has over seven years of experience in digital marketing, working with organisations and projects in multiple sectors. Nosike holds a Bachelor of Science from the University of Abuja, Nigeria.

Rebekah Clark


Rebekah is Director at insiderPR. Rebekah is a communications specialist with an international career which has seen her tell a wide-range of captivating stories to diverse audiences. Her mission is to support clients as they create positive and meaningful dialogue, whilst inspiring and informing audiences. Based in London, Rebekah works with Governments, NGOs, and brands, to deliver effective strategy, campaigns, purpose-driven activities, media, and events. She holds a BA Honours in Communication & Sociology from the University of Liverpool, and is a Fellow of the Royal Society of Arts.

Thelma Obiakor

Account Manager

Thelma is an Account Manager at insiderPR. She is also a planning, research, and evaluation specialist, and much of her research explores innovative business models for inclusive growth through entrepreneurship in Sub-Saharan africa. Thelma supports several international donor organisations, and government agencies in gathering evidence to inform decision making, and conducts rigorous results-based evaluations to measure the impact of their work. She is a Research Fellow at the Centre for the Study of the Economies of Africa (CSEA). Thelma holds a BA in Economics from the University of British Columbia, and an Mphil in Development Studies from Cambridge University.

Eliot Pence


Eliot is the co-founder of insiderPR and the Executive Director of the US-Nigeria Council. He also advises Fortune 500 firms and private investors on market entry and expansion strategies in Africa. Eliot has written extensively on doing business in frontier markets in outlets including the Financial Times, New York Times, Reuters and CNN. He is a board member of the African Leadership Network, an Aspen Scholar and CFR Term member. Eliot holds an MA from Yale University.

We are always looking for experienced people, talented writers, journalist connections, etc.

We do not have any current open positions but don’t hesitate to contact us at if you want to get on our radar for future opportunities.

Aubrey Hruby


Aubrey is the co-founder of insiderPR and advisor to Fortune 500 companies and investors doing business in Africa. She is a regular contributor to the Financial Times and Axios, and she has appeared on National Public Radio and on several Africa-focused podcasts. She is also the award-winning author of The Next Africa. Aubrey is a Senior Fellow at the Atlantic Council, A Term Member at the Council on Foreign Relations and a Milken Young Leader. Aubrey holds an MBA from Wharton and an MA from Georgetown.