Five Reasons Smart Investment Funds Utilise PR

Five Reasons Smart Investment Funds Utilise PR

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insiderPR Special Dispatch: Five Reasons Smart Investors Utilise PR

The cost of fundraising is high. Capital remains concentrated in North America, Europe and Asia — home to 85% of the world’s institutional investors — while opportunity is emanating out of emerging markets. The average fundraising period for an African or Middle Eastern private equity or venture capital fund is over three years. Prior to the COVID-19 pandemic, funds and companies were spending an increasing amount of time and money to travel to and navigate a complex LP landscape — one increasingly defined by concern around impact and the investment process.

Now as fund managers and investors alike adapt to pandemic-related disruptions, fundraising cycles are even more prolonged and require more creativity and flexibility in defining a universe of potential investors and ultimately closing on a fund. We believe that strategic PR plays a significant role in supporting fundraising and accelerating relationship building with LPs. Investors simply cannot invest in things they cannot see.

We are already working with several leading African investment funds on their strategic communications, brand positioning, brand identity, reviewing their investment materials, doing cap intro and thought leadership. In doing so, we offer up five pieces of advice:

1. Creating clarity around your brand narrative

2. Attracting Investment & Talent

A strong brand combined with thought leadership and a social media presence gives funds the visibility needed to attract top talent, get access to proprietary deals and secure LP interest. Thought leadership PR is demonstrated through media commentary, oped and blog posts, having a dynamic presence on social media, and speaking at the right events. It’s all about people, relationships, and credibility. We work with CIOs to write and pitch opinion pieces, promote them as expert media commentators, and keynote speakers or panellists for high-level events. When you are visible and credible, people want to work with and for you.

3. Showcasing Success

If you don’t demonstrate your successes in the right way, then your stakeholders won’t know about them. Increasingly, this needs to incorporate impact measurement. As reported in EMPEA’s Global Limited Partners Survey 2020, LPs and their key stakeholders are pushing for greater awareness of ESG considerations. Getting your good news out, whether this be via a traditional press release, media announcement or interview, raising awareness of wins is critical to the sustainability and growth of your fund. This approach also creates external ambassadors: those who are championing you when you’re not in the room, generating buzz to help you attract the right deals, and providing a filter for the types of approaches you are interested in.

4. Adding Value to your Portfolio Companies

By lending your communications and PR support to your portfolio companies, you provide significant additional value, helping them to grow and thrive, making your capital smarter. When early-stage start-ups are at the beginning of their journey, raising visibility of their work is key, but founders often don’t have the time or resources to support these activities. Savvy investors who provide PR support to their portfolio companies distinguish themselves in the marketplace, give their investments a stronger chance of success, and often achieve faster exits and higher returns.

5. Being Heard Whilst Others Are Silent

It is long understood that during any economic downturn, one of the first areas budgets are cut is that of PR. However, those brands which continue to invest in their external communications can go on to see growth when their competitors are silent. We recommend becoming more active with your PR. This instills confidence in your brand, projects an image of stability, and increases visibility whilst others slip from view. If you don’t have news to share, leverage your expertise and knowledge through thought leadership communications, sharing opinion on trends, experience, and impact.

If this has given you food for thought, and you are ready to explore how strategic PR can enhance and grow your investment fund, the team at insiderPR are here to help. Get in touch today to discuss ways that we can support your visibility and growth.

-Rebekah Clark (Director, insiderPR)

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Afrae Tatari​

Social Media Manager

Afrae is a Digital Marketing Strategist and Social Media Specialist. She holds a bachelor's degree in International Trade and Management from Istanbul Sehir University in Turkey and is certified in Search Engine Optimization, Inbound Marketing, and Content Marketing.

Temi Faseyide

Account Associate

Temi is a creative storyteller who is adept at understanding and refining the business story in order to communicate effectively to the targeted audiences. She has over four years of experience working in communications and earned a Post Graduate Degree in Public Relations & Communications from the University of Lagos, Nigeria.

Camila Canney

Latin American Associate

Camila is a marketing specialist with experience in communication strategies, advertising campaigns, and brand positioning for companies across multiple industries. She has participated in the startup ecosystem in Colombia and collaborated in digital transformation projects.

Gustavo Orozco

Latin America Director

Gustavo has served as an advisor to several Colombian presidential candidates and international firms regarding public relations issues and brand positioning in media outlets. He is a frequent collaborator with Colombian news organizations

John Nikolaou

Director of Operations and Finance

John is the founder of natural resource research and advisory firm with experience operating in several African markets. He has previous experience in US energy sector and natural resource policy.
John holds a BA in Government and Natural Resource Management from Claremont McKenna College.

Wole Olayinka

Account Manager

Wole is an Account Manager at insiderPR. He has spent the last five years supporting communications and delivering engaging content for African businesses and entrepreneurs. His writings on technology in Africa have appeared in NextBillion, African Arguments, Business Day Nigeria, TechCabal, AllAfrica and Magnitt.
Wole holds a Bachelor of Laws from Olabisi Onabanjo University in Nigeria.

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Adjoa Kwakye

Account Manager

Adjoa has worked across different roles in the financial services sector in Ghana, including marketing, technology and customer service, developing a broad outlook on doing business in West Africa.
Adjoa holds a BSC in Management Information Systems from Ashesi University, and an MSC in International Business from Hult International Business School

Olga Balangala


Olga is an Associate at insiderPR. She has 8 years combined experience in events, TV/Film/Radio production, marketing and research across different industries. She is an award winner and Tropics Magazine Top 500 African-Doer. Olga holds a Bachelor of Arts from the University of Johannesburg majoring in Sociology, Strategic Communication and Information Management.

Nosike Nwigene

Digital Communications Manager

Nosike is a Communications and Digital marketing professional interested in media, Africa's tech ecosystem, innovation policy and the intersections. He has experience providing advisory and executing social media and content programs for over 25 tech ecosystem actors in emerging markets. Nosike holds a BSc in Industrial Chemistry from the University of Abuja.

Rebekah Clark


Rebekah is Director at insiderPR. Rebekah is a communications specialist with an international career which has seen her tell a wide-range of captivating stories to diverse audiences. Her mission is to support clients as they create positive and meaningful dialogue, whilst inspiring and informing audiences. Based in London, Rebekah works with Governments, NGOs, and brands, to deliver effective strategy, campaigns, purpose-driven activities, media, and events. She holds a BA Honours in Communication & Sociology from the University of Liverpool, and is a Fellow of the Royal Society of Arts.

Thelma Obiakor

Account Manager

Thelma is an Account Manager at insiderPR. She is also a planning, research, and evaluation specialist, and much of her research explores innovative business models for inclusive growth through entrepreneurship in Sub-Saharan africa. Thelma supports several international donor organisations, and government agencies in gathering evidence to inform decision making, and conducts rigorous results-based evaluations to measure the impact of their work. She is a Research Fellow at the Centre for the Study of the Economies of Africa (CSEA). Thelma holds a BA in Economics from the University of British Columbia, and an Mphil in Development Studies from Cambridge University.

Eliot Pence


Eliot is the Executive Director of the US-Nigeria Council, advises investors on market entry & private expansion strategies in Africa. He has written extensively on doing business in frontier markets in the FT, New York Times, Reuters & CNN. He is a board member of the African Leadership Network, an Aspen Scholar, & CFR Term member.
Eliot holds an MA from Yale University.

We are always looking for experienced people, talented writers, journalist connections, etc.

We do not have any current open positions but don’t hesitate to contact us at if you want to get on our radar for future opportunities.

Aubrey Hruby


Aubrey is an advisor to Fortune 500 companies & investors doing business in Africa. She is a contributor to the Financial Times, NPR, & Axios and the award-winning author of ‘The Next Africa’. She also serves as a Senior Fellow at the Atlantic Council, Council on Foreign Relations & a Milken Young Leader.
Aubrey holds an MBA from Wharton & MA from Georgetown.