Meet Adjoa Kwakye, insiderPR's Account Manager

Spotlight On Insiders: Adjoa Kwakye

Tell us a bit about your journey to becoming an Insider?

I started out my career working as a technical analyst in Ghana’s financial services industry. While I thoroughly enjoyed my time in this space, I knew after my 3rd year that it was time to pursue a fresh start.

I moved to Boston to do a masters in International Business and was introduced to Aubrey (insiderPR’s co-founder). Speaking with her and learning about what insiderPR does was exciting but also nerve-racking; mainly because I had no prior experience working in PR or comms.

InsiderPR's Account Manager Adjoa Kwakye

It’s been 18 months since I joined the company, and I am proud to say that I work with some of Africa’s most innovative minds, and also of my career growth from intern to associate and now to managing my own tech client. insiderPR for me is and will always be a place that identifies potential and places value on development for staff and clients

What does a typical day at Insider PR look like?

My work largely focuses on getting clients speaking engagements at high level conferences, webinars and podcasts.

A typical day usually involves anything from creating curated event calendars, pitching panel and topic recommendations to event organizers, and also supporting all backend logistics necessary for the client’s speaking participation.

Internally, I also manage the events section of our monthly newsletter, and this requires keeping daily tabs on leading tech, energy and investment conferences happening in Africa and across the globe.

Aside from events, I work with the team to secure media, award & fellowship opportunities for our clients and keep track of all wins in our database. I also recently added client management to the list.

What industry are you most excited to see develop over the next 5 years

I’m excited to see the future of Africa’s Gaming industry. There is a huge gaming community on the continent, and this billion-dollar industry, though young, boasts an impressive CAGR projection of 12% between 2021–2026. In addition, because of Africa’s large youth population size, this industry will serve as a catalyst that propels the next billion of Africans online.

On the international scene, there is also a growing appetite for locally produced storylines/content as we are witnessing on streaming services like Netflix. Africa’s Gaming industry is poised to be the next sector to profit from this trend.

I look forward to seeing more local game publishers, better representation for women developers, funding to support local developers and studios, and finally how games developed by Africans for Africa are enjoyed by the rest of the world.

How do you think the PR industry is changing and adapting to the current global landscape?

PR practitioners are being forced to rethink social media. With traditional media platforms downsizing and paywalls rising, combined with the ever-growing number of social media platforms, people are increasingly turning to social media for information.

Unsurprisingly, social media use has grown significantly over the last year, and it shows no signs of slowing down. Social media is no longer an optional part of PR strategy, but a must-have. It is an essential tool for anyone looking to build thought leadership, facilitate engagement with other industry players and also puts entrepreneurs on the radar of investors, journalists, potential partners, and talent hires.

What one thing did you learn about yourself in lockdown?

That my parents will forever wonder why I did not pursue a career in Tech and become the next Steve Jobs given my unique I.T skills in knowing how to change a printer cartridge and working the controls in Zoom.

If you could sit down with any celebrity/thought leader (dead or alive), who would you pick, and what would you discuss?

I would love to go for a bottomless mimosa brunch with Taraji P. Henson, and have conversations on all things fashion, skincare and most importantly, about the mental health stigma in black communities.

What is your hot tip for businesses and brands considering PR

Startups need to realize that there is such a thing as being too early for professional PR services. Establishing brand authority in your industry and gaining media attention often requires a viable product or service that has gained some market traction.

Also, PR is usually a long game and requires a few months’ commitment to appreciate the results. It can be challenging for early-stage startups to make the financial and time commitment. My advice is for entrepreneurs in this category to start laying the groundwork for larger scale PR by deploying the tools at their disposal, such as Twitter to share educational and interactive brand content and also be a part of industry conversations either via Twitter Spaces or use of hashtags.

Afrae Tatari​

Social Media Manager

Afrae is a Digital Marketing Strategist and Social Media Specialist. She holds a bachelor's degree in International Trade and Management from Istanbul Sehir University in Turkey and is certified in Search Engine Optimization, Inbound Marketing, and Content Marketing.

Temi Faseyide

Account Associate

Temi is a creative storyteller who is adept at understanding and refining the business story in order to communicate effectively to the targeted audiences. She has over four years of experience working in communications and earned a Post Graduate Degree in Public Relations & Communications from the University of Lagos, Nigeria.

Camila Canney

Latin American Associate

Camila is a marketing specialist with experience in communication strategies, advertising campaigns, and brand positioning for companies across multiple industries. She has participated in the startup ecosystem in Colombia and collaborated in digital transformation projects.

Gustavo Orozco

Latin America Director

Gustavo has served as an advisor to several Colombian presidential candidates and international firms regarding public relations issues and brand positioning in media outlets. He is a frequent collaborator with Colombian news organizations

John Nikolaou

Director of Operations and Finance

John is the founder of natural resource research and advisory firm with experience operating in several African markets. He has previous experience in US energy sector and natural resource policy.
John holds a BA in Government and Natural Resource Management from Claremont McKenna College.

Wole Olayinka

Account Manager

Wole is an Account Manager at insiderPR. He has spent the last five years supporting communications and delivering engaging content for African businesses and entrepreneurs. His writings on technology in Africa have appeared in NextBillion, African Arguments, Business Day Nigeria, TechCabal, AllAfrica and Magnitt.
Wole holds a Bachelor of Laws from Olabisi Onabanjo University in Nigeria.

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Adjoa Kwakye

Account Manager

Adjoa has worked across different roles in the financial services sector in Ghana, including marketing, technology and customer service, developing a broad outlook on doing business in West Africa.
Adjoa holds a BSC in Management Information Systems from Ashesi University, and an MSC in International Business from Hult International Business School

Olga Balangala


Olga is an Associate at insiderPR. She has 8 years combined experience in events, TV/Film/Radio production, marketing and research across different industries. She is an award winner and Tropics Magazine Top 500 African-Doer. Olga holds a Bachelor of Arts from the University of Johannesburg majoring in Sociology, Strategic Communication and Information Management.

Nosike Nwigene

Digital Communications Manager

Nosike is a Communications and Digital marketing professional interested in media, Africa's tech ecosystem, innovation policy and the intersections. He has experience providing advisory and executing social media and content programs for over 25 tech ecosystem actors in emerging markets. Nosike holds a BSc in Industrial Chemistry from the University of Abuja.

Rebekah Clark


Rebekah is Director at insiderPR. Rebekah is a communications specialist with an international career which has seen her tell a wide-range of captivating stories to diverse audiences. Her mission is to support clients as they create positive and meaningful dialogue, whilst inspiring and informing audiences. Based in London, Rebekah works with Governments, NGOs, and brands, to deliver effective strategy, campaigns, purpose-driven activities, media, and events. She holds a BA Honours in Communication & Sociology from the University of Liverpool, and is a Fellow of the Royal Society of Arts.

Thelma Obiakor

Account Manager

Thelma is an Account Manager at insiderPR. She is also a planning, research, and evaluation specialist, and much of her research explores innovative business models for inclusive growth through entrepreneurship in Sub-Saharan africa. Thelma supports several international donor organisations, and government agencies in gathering evidence to inform decision making, and conducts rigorous results-based evaluations to measure the impact of their work. She is a Research Fellow at the Centre for the Study of the Economies of Africa (CSEA). Thelma holds a BA in Economics from the University of British Columbia, and an Mphil in Development Studies from Cambridge University.

Eliot Pence


Eliot is the Executive Director of the US-Nigeria Council, advises investors on market entry & private expansion strategies in Africa. He has written extensively on doing business in frontier markets in the FT, New York Times, Reuters & CNN. He is a board member of the African Leadership Network, an Aspen Scholar, & CFR Term member.
Eliot holds an MA from Yale University.

We are always looking for experienced people, talented writers, journalist connections, etc.

We do not have any current open positions but don’t hesitate to contact us at if you want to get on our radar for future opportunities.

Aubrey Hruby


Aubrey is an advisor to Fortune 500 companies & investors doing business in Africa. She is a contributor to the Financial Times, NPR, & Axios and the award-winning author of ‘The Next Africa’. She also serves as a Senior Fellow at the Atlantic Council, Council on Foreign Relations & a Milken Young Leader.
Aubrey holds an MBA from Wharton & MA from Georgetown.